How to block Google from indexing PDF files? Example: Create an engaging title and description Google will often use the title and description tags of a web page in the search results. An optimized title tag will contain one or two of your target keywords and be no longer than 60 characters An optimized meta description should be between and characters more if targeting mobile and contain engaging copy to convince a user to click through to your content Example: Use headings to structure the page and break up content HTML web pages and PDFs can both utilize headings to help structure your content.
Try to follow heading best-practices: Use one H1 heading per PDF Multiple H2-H6s are fine, but try to keep a consistent hierarchy Use headings to succinctly describe the upcoming section Optimize headings by using a target keyword if relevant Include relevant links in the PDF content Try to link back to your own web properties from PDF content.
Compress file size to reduce download speed This kind of goes hand in hand with image compressing, but a smaller file means a shorter download speed. Conclusion Optimizing PDFs for search engines seems like a daunting task, but if you implement these best practices in your workflow before you click save, you should see improvements in a matter of months. Share this post with your friends. Share on facebook. Share on twitter. Share on linkedin. Leave a Comment Cancel Reply Your email address will not be published.
Forms Management Extraction Archiving. My Account Cart. Follow Up Questions or Feedback? Let Us Know! Facebook-f Twitter Youtube Linkedin Github. Subscribe To Our Newsletter.
All rights reserved Privacy Policy. To separate words, use hyphens or an underscore between words. Insert Body Copy. When writing copy for a PDF, consider following these best practices: Write short paragraphs; ideally, three to four sentences long.
This allows readers to easily digest content and stay engaged. Integrate bulleted and numbered lists to break down content. Use bolded headings to separate different ideas. Separate Content With Headings and Subheadings. For subcategories within the H1, make them H2s, H3s, and H4s. Subheadings should be concise and contain about characters. All headings and subheadings should include the target keyword, so intended users can easily find the information they need.
Take Advantage of Alt Text for Images. Optimize a Title Tag. Avoid lengthy title tags ; aim for characters. Include your brand or website name at the end of the title tag. Make sure that the title tag matches the intent of the PDF. Avoid keyword cannibalization by focusing on different keywords for each PDF. Here are some basic guidelines on meta description best practices: Aim for descriptions between characters, approximately one to three sentences.
When possible, work in primary and secondary keywords. Use bullet points for enhanced readability. Input images when they make sense; too many images increase file size. Write shorter paragraphs, so content is less overwhelming to the reader.
Track Downloads. Key Takeaways. Want to Learn More? A short title with 50—60 characters is ideal. Putting your main keyword toward the beginning is also preferred.
Always use lowercase words for your title tags, and these words should be separated by hyphens. Your subheadings should include your keywords. The keywords and text below the subheading should relate to the subheading.
All of these small details add up to good SEO. Having both HTML and PDF versions of the same content can sometimes be a wise choice, but only if you take measures to prevent the duplicate content issue. Some sources say the Subject will become the Meta Description but I have yet to verify this with much validity.
The headings are said to be handled by the search engines similarly to how header tags are handling in plain HTML. Many readers might not have the latest Reader version and no one wants to upload it just for your stupid page. Search engines sometimes fall behind the times too, so save your PDF in an older version. Want to learn more about Strategy? Next Training: - , January 01 -
0コメント