In Adobe received what was believed to be the first copyright registration for a typeface program. Copyright Office, a move that suggested that typeface programs could be considered creative works of authorship. By this time, the Adobe Type Library had burgeoned from the original 12 type families to The down-loadable typefaces were available for both IBM and Macintosh personal computers.
Adobe launched PostScript Level 2, which enhanced the PostScript language with new features, such as improved forms handling, color support, and pattern manipulation, making PostScript a more practical and convenient language. One important feature of Level 2 was its use of data compression to reduced transmission times and save disk space by reducing the size of PostScript files on disk.
Level 2 also boasted new screening and half-toning technology, better memory, and better printer support features, allowing users to specify color choices and receive those colors in their output. Late in , Adobe acquired BluePoint Technologies, a leading creator of chips for rendering type.
Adobe also signed a new agreement with Apple Computer to work jointly on developing new products using Adobe's PostScript software and Apple's printer technology. Adobe's revenues continued to soar. The following year, Adobe announced that it was developing a new type technology, multiple master typefaces, which would allow users to control the weight, width, visual scale, and style of a single typeface to produce endless variations.
Furthering its strategy of providing numerous licensing agreements throughout the early s, Adobe signed contracts with Lotus Development Corp. In addition to its updated version of PhotoShop, Adobe also was responsible for another breakthrough in printing technology with the development of the Adobe Type 1 Coprocessor. The new device could render text 25 times faster than the fastest existing printers.
The company celebrated another year of record earnings in Anderson Distinguished Service Award, for 'enduring achievement in the Macintosh industry. Adobe's efforts to create a universal standard for viewing complex documents continued in That year, the company marked its tenth anniversary and branched out into new ventures.
With Hayden, a division of Prentice Hall Computer Publishing, Adobe signed an agreement to create Adobe Press, a joint publishing venture for developing books about graphic arts, Adobe computer applications, and advanced technologies.
During this time, competition in the industry intensified, and Adobe sought new ways to maintain its lead in the industry. Adobe Carousel was the company's first foray into electronic transmission of newspapers, magazines, and other print media. Carousel would allow such materials to be displayed on screen complete with pictures, color, and multiple typefaces. Although he eventually was returned safely and began granting interviews two months after the incident, he refused to discuss details of the abduction.
Maintaining that the company was beginning 'a long journey down a digital highway,' Geschke revealed that its primary mission was to make text, pictures, video, and, perhaps, sound computer-readable. Toward that end, Adobe acquired OCR Systems, an optical character recognition company that turned scanned documents into manipulatable text. With the introduction of Adobe Premiere 3.
The software enabled users to perform desktop video editing formerly achieved only with expensive equipment. Adobe Premiere featured nonlinear editing, graphics, and special effects.
In Adobe realized its goal of enabling incompatible computer systems to communicate. Adobe Acrobat software was designed to turn computers into information distributors that would allow Mac users to view a document in its original form, with formatting and graphics intact, even if the document had been created on an IBM.
Analysts hailed Acrobat as a tool that could facilitate electronic distribution of everything from interoffice memos to training manuals to magazines.
Adobe solidified its position in the desktop publishing market in when it acquired Aldus, the maker of the industry-leading PageMaker desktop publishing software. Adobe and Aldus had worked in cooperation previously, and Adobe's font software was used in PageMaker. Also that year Adobe introduced After Effects, a program geared toward multimedia and film production efforts. After Effects provided tools for producing two-dimensional animation, as well as special effects and motion compositing.
In the mids Adobe continued to grow through acquisitions and worked to strengthen its position in the volatile software industry. The acquisition of Frame Technology Corporation, the developer of FrameMaker publishing software, proved to be an unfortunate purchase; after integrating Frame into the Adobe family of operations, Frame's sales declined heavily.
Industry observers attributed the drop to Adobe's decision to get rid of Frame's technical support division. Also in Adobe bought Ceneca Communications, which developed tools for creating Web pages. The research project, however, was discontinued soon after the purchase. PhotoDeluxe, the first of its category, allowed consumers to manipulate and edit photographs on their computers. PageMill included tools for easily creating Web pages.
In addition, the company's balance of software revenues shifted from predominantly Macintosh-based software to Windows-based software. Not everything was rosy at Adobe headquarters, however, and proved to be the most grueling in the company's history. In Hewlett-Packard chose to stop licensing PostScript from Adobe when it developed its own clone version of the software.
By the following year Adobe was feeling the effects of Hewlett-Packard's decision, and its licensing sales suffered. The decline in Macintosh software sales hurt Adobe as well, and competitors such as Microsoft Corporation took away precious market share.
In addition, because of the economic recession in Asia, sales in Japan, one of Adobe's stronger markets, fell about 40 percent. Adobe's stock price fell as well, hitting a low that was less than half of its value.
Industry observers noted that Adobe had not kept up with the pace of software introductions. As the Wall Street Journal reported in , 'In fast-moving industries, the quest for perfection can get in the way of cranking out good-enough products. Adobe also had grown its work force too enthusiastically, anticipating demand that failed to materialize.
In August , Adobe indicated that third-quarter revenues would not meet expectations. Company TerraCycle Inc. Website terracycle. Adobe makes money by selling software for creative content and marketing purposes, with a focus on user experience.
Work faster, smarter and safer. That means everyone in your organisation can transact business and collaborate faster in their favourite Office apps. Adobe is essentially a dried mud brick, combining the natural elements of earth, water, and sun. It is an ancient building material usually made with tightly compacted sand, clay, and straw or grass mixed with moisture, formed into bricks, and naturally dried or baked in the sun without an oven or kiln.
Adobe products are traditionally among the most pirated pieces of software. To do so, Adobe is bundling its products with a Software Integrity Service that can scan for and detect pirated software. This means that you copy the file or files of the program to the computer and run it without installation. Adobe Systems: Creative Cloud subscriptions and As of , Adobe was thought to have approximately 12 million creative cloud subscribers.
Notify me of follow-up comments by email. Notify me of new posts by email. What does Adobe stand for? Meaning explained 2 min read by christa Feb 19, Naming 3 comments. According to wiki : Adobe pron. Jake on September 20, at am. I was right! Just love it and it is very informative Reply.
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